Caught in the Spokes —
Art Direction, Illustration
Caught in the Spokes is a film by Vancouver-based director Rana Soleil. The film is a playful and ridiculous comedy that centres around two budding lovers mourning the loss of their bike and cat.
I was brought on to create illustrations for the poster. The typography and logo had already been created.
We wanted the poster to be eye-catching and reflect the playful nature of the film.
To reflect whimsicality, I used a blend of exaggeration and implausibility — in abstracted shapes, steep hills, caricatured facial features and emotions.
I usually start by talking with the client, understanding the project, doing any research relevant to the project and design. With Rana, it was especially fun and eye-opening to watch scenes from her film and learn about her filmmaking process. I usually let the client send me a general mood board, to better understand their visual style and what they're looking for.
I then create rough sketches to test ideas for different directions.
After talking to the client and getting approval on a direction, I then go into more detail with the design. We wanted the cat to be caught in the bike spokes, and also show the entire bike.
We generally liked the illustration at this point, especially with the biker and cat on the left, but the purple shadow on the right seemed out-of-place and unrecognizable as a shadow. Here, I experimented with a few shadow studies.