illustration | art | design
logo@3x.png

Copy of Compassionate Action for Animals — Graphic Design & Illustration

Art Direction, Graphic Design, Illustration

Compassionate Action for Animals —

Art Direction, Graphic Design, Illustration

Compassionate Action for Animals (CAA) is a Minneapolis-based animal advocacy non-profit focused on raising awareness on factory farming and promoting plant-based diets.

I was heavily involved in the plant-based community during my time in Minneapolis in 2017, thanks to CAA’s amazing efforts promoting and strengthening the plant-based community in the Twin Cities.

CAA values their organization as being welcoming, supportive, and empowering.

As I was designing various graphic assets for them — email headers, infographics, event posters — I kept coming back to those brand attributes.

 Here are a few design samples.

To see more of a specific case study, check out my post on designing marketing collateral for Twin Cities Veg Fest.

 
 
Designing for different dimensions. Here, I’m designing digitally, for a Facebook Cover.

Designing for different dimensions. Here, I’m designing digitally, for a Facebook Cover.

Letter size poster for the Vegan Chili Cookoff.

Letter size poster for the Vegan Chili Cookoff.

 
caa-stratold-greybg.jpg
Infographic for CAA’s strategic plan, after their re-branding.

Infographic for CAA’s strategic plan, after their re-branding.

Infographic for CAA’s re-branded strategic plan, in a poster mockup.

Infographic for CAA’s re-branded strategic plan, in a poster mockup.

I also helped design marketing materials for Twin Cities Veg Fest, which you can read more about in this post.

Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

Front design page for a flyer to be distributed at the University of Minnesota campus.

Front design page for a flyer to be distributed at the University of Minnesota campus.