Compassionate Action for Animals —
Art Direction, Graphic Design, Illustration
Compassionate Action for Animals (CAA) is a Minneapolis-based animal advocacy non-profit focused on raising awareness on factory farming and promoting plant-based diets.
I was heavily involved in the plant-based community during my time in Minneapolis in 2017, thanks to CAA’s amazing efforts promoting and strengthening the plant-based community in the Twin Cities.
CAA values their organization as being welcoming, supportive, and empowering.
As I was designing various graphic assets for them — email headers, infographics, event posters — I kept coming back to those brand attributes.
Here are a few design samples.