illustration | art | design
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Compassionate Action for Animals — Graphic Design & Illustration

Art Direction, Graphic Design, Illustration

Compassionate Action for Animals —

Art Direction, Graphic Design, Illustration

Compassionate Action for Animals (CAA) is a Minneapolis-based animal advocacy non-profit focused on raising awareness on factory farming and promoting plant-based diets.

I was heavily involved in the plant-based community during my time in Minneapolis in 2017, thanks to CAA’s amazing efforts promoting and strengthening the plant-based community in the Twin Cities.

CAA values their organization as being welcoming, supportive, and empowering.

As I was designing various graphic assets for them — email headers, infographics, event posters — I kept coming back to those brand attributes.

 Here are a few design samples.

To see more of a specific case study, check out my post on designing marketing collateral for Twin Cities Veg Fest.

 Designing for different dimensions. Here, I’m designing for a Facebook Cover.

Designing for different dimensions. Here, I’m designing for a Facebook Cover.

 Letter size poster for the Vegan Chili Cookoff.

Letter size poster for the Vegan Chili Cookoff.

 Infographic for CAA’s strategic plan, based on their first brand.

Infographic for CAA’s strategic plan, based on their first brand.

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 Infographic for CAA’s strategic plan, after their re-branding.

Infographic for CAA’s strategic plan, after their re-branding.

 Infographic for CAA’s re-branded strategic plan, in a poster mockup.

Infographic for CAA’s re-branded strategic plan, in a poster mockup.

I also helped design marketing materials for Twin Cities Veg Fest, which you can read more about in this post.

 For  Twin Cities Veg Fest . Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

For Twin Cities Veg Fest. Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

 For  Twin Cities Veg Fest . Front design page for a flyer to be distributed at the University of Minnesota campus.

For Twin Cities Veg Fest. Front design page for a flyer to be distributed at the University of Minnesota campus.