illustration | art | design
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Compassionate Action for Animals — Graphic Design & Illustration

Art Direction, Graphic Design, Illustration

Compassionate Action for Animals —

Art Direction, Graphic Design, Illustration

Compassionate Action for Animals (CAA) is an animal advocacy non-profit company focused on promoting the plant-based community in Minneapolis and St. Paul.

As a designer, I worked from their style guide to update, concept and create various graphic assets for the company, including new email headers, infographics, digital marketing and event posters.

As CAA values their organization as being welcoming, supportive, and empowering, I kept coming back to those brand values in my designs.

Here are a few design samples.

For more of a specific case study, check out my post on designing marketing collateral for Twin Cities Veg Fest.

Vegan Chili Cook-off Poster for different dimensions — Facebook cover.

Vegan Chili Cook-off Poster for different dimensions — Facebook cover.

Letter size poster for the Vegan Chili Cookoff.

Letter size poster for the Vegan Chili Cookoff.

Infographic for CAA’s strategic plan, based on their first brand.

Infographic for CAA’s strategic plan, based on their first brand.

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Infographic for CAA’s strategic plan, after their re-branding.

Infographic for CAA’s strategic plan, after their re-branding.

Infographic for CAA’s re-branded strategic plan, in a poster mockup.

Infographic for CAA’s re-branded strategic plan, in a poster mockup.

I also helped design marketing materials for Twin Cities Veg Fest, which you can read more about in this post.

For  Twin Cities Veg Fest . Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

For Twin Cities Veg Fest. Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

For  Twin Cities Veg Fest . Front design page for a flyer to be distributed at the University of Minnesota campus.

For Twin Cities Veg Fest. Front design page for a flyer to be distributed at the University of Minnesota campus.