Twin Cities Veg Fest —
Art Direction, Illustration, Layout & Graphic Design
Twin Cities Veg Fest is an annual festival held by Compassionate Action for Animals, to celebrate plant-based foods.
I was brought on to design the entire graphic and marketing material collection for Twin Cities Veg Fest 2017.
The festival itself is celebratory, welcoming, and family-friendly. We wanted the graphics to convey these values, so I used familiar typography, bright colours, and a whimsical design.
To help engage even more people, I also created original illustrations of vegetables and snacks that were simple yet easily recognizable.
The event ended up being a huge success — over 7,000 people attended, a 3,000 increase from the last year!
The designs are whimsical and colourful to convey a celebratory nature, yet clean and simple enough to read.
These are a select few of the marketing and informational materials I made.