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Twin Cities Veg Fest — Graphic Design & Illustration

Art Direction, Illustration, Layout & Graphic Design

Twin Cities Veg Fest —

Art Direction, Illustration, Layout & Graphic Design

Twin Cities Veg Fest is an annual festival held by Compassionate Action for Animals, to celebrate plant-based foods.

I was brought on to design the entire graphic and marketing material collection for Twin Cities Veg Fest 2017.

The festival itself is celebratory, welcoming, and family-friendly. We wanted the graphics to convey these values, so I used familiar typography, bright colours, and a whimsical design.

To help engage even more people, I also created original illustrations of vegetables and snacks that were simple yet easily recognizable.

The event ended up being a huge success — over 7,000 people attended, a 3,000 increase from the last year!

 

The designs are whimsical and colourful to convey a celebratory nature, yet clean and simple enough to read.

These are a select few of the marketing and informational materials I made.

 Facebook Cover.

Facebook Cover.

Front and back cover of an informational program.

Insides of an informational program.

 Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

Large (5ft x 3ft) banner honouring donors, to be hung up at the event.

 Front design page for a flyer to be distributed at the University of Minnesota campus.

Front design page for a flyer to be distributed at the University of Minnesota campus.

 Back design page for a flyer to be distributed at the University of Minnesota campus.

Back design page for a flyer to be distributed at the University of Minnesota campus.