Designing Landing Pages for Online Education

CFI Education

Redesigning and A/B Testing High Conversion Pages.

Luckily, our website at CFI gets a lot of traffic — 4 million visitors a month! Woweeee. With this many visitors it’s relatively quick to gather data, test, and optimize the conversion rate of each page.

We start off by examining every step in our sales funnel. Usually these pages get the most traffic, and we come up with ideas to improve upon those. For us, these are the marketing pages for our courses.

For each page, after designing a few variations, we’d then A/B test the page to make sure the change has a positive impact in increasing transactions or conversions.