As consumers, we're constantly surrounded by advertisements. Since these advertisements are inherently manipulative, we end up wanting more than we actually need.
With this series, I wanted to play with the common advertisements that are easily recognizable and have been a large part of forming our culture. And I wanted to offer a different take.
This series comments on the oppression of non-human animals in our food industry, hopefully in a humorous way: that the meat industry kills animals (obviously); that the milk industry uses artificial insemination to constantly impregnate cows; that the egg industry grinds up male chicks alive.
By mimicking particular trademark brands and commercials, the series aims to convey the very own hushed secrets of the industry that advertisements try to conceal in the first place.